Choosing the right colour scheme for your website

People will intrinsically notice the colour scheme of your website the moment they visit your website. Ideally, you want this part of a website design to be subtle and appealing, rather than overly-dramatic or jarring.

There are many factors to consider when choosing the colours of your website. Although some of these will depend on your personal opinion or those of the web design firm you choose, Hopefully that will be us at Web Design Manchester, there are some considerations every business should make:

Contrast and legibility

Making sure the website text and images are clearly defined against the background colours of the website should be considered as the most important aspect of a website. Most people will find it difficult to read text that does not contrast with the background, and some individuals can even be colour-blind to these differences.

Black text on a white background is particularly popular, with white text on a black background also commonplace. Simplicity is a good idea in website design so more unusual colour schemes are usually a bad idea unless you are an experienced website designer.

Colour theory

Interior designers, painters and many other professionals have to understand colour theory to some extent and this should also be implemented in a website design. Although you may be able to intrinsically understand which tones go together and which clash, if you are unsure about it you may wish to read about this subject in detail. Adobe have created a site that helps you choose complimentary colour combinations, see http://kuler.adobe.com/

If you can apply colour theory in your website, visitors will find it easy on the eye and will be more willing to browse and purchase products from it.

Audience psychology

Understanding the demographics you wish to target can go some way in deciding a colour scheme for your website. Different factors, such as age, group affiliation, culture, preferred content and gender can impact the colour selections chosen in webpage design and other themes you may wish to implement.

Although many companies will only be able to make an educated guess as to which colour will appeal to their intended audience the most, you may wish to visit the websites of competitors or conduct a poll among customers to decide on the colour scheme.

Different colours typically affect people in different psychological ways. We will all be able to associate red with anger or passion, blue with calmness and green with the environment and considering this aspect when choosing a website colour can boost your company's brand and help you express the business' ethos.

To discuss how Web Design Manchester can help with creating an attractive website that is designed specifically for your target market, call us today on 0161 820 8577 or email us at info@sizzlemedia.co.uk.

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