Imitation is the Sincerest Form of Flattery

We've recently been pretty chuffed to discover that one of this blog's first posts, "xHTML and CSS Web Design" has been copied and shamelessly re-appropriated by a reasonable number of other web design firms. "But Sizzle, why would this make you happy?" we hear you cry. Well, people only nick stuff of value - like our content!

We admit it's a teensy bit annoying to know that should Google get the wrong end of the stick, we could theoretically be penalised for having our unique, well-written content duplicated on other sites (although it's pretty unlikely this would happen). But in the most part, we feel good. It's nice knowing we don't have to rely on content theft to get by, and it's nice knowing we've got the skills to succeed in this industry while behaving in a totally ethical, creative way.

Besides, every decent creative company encounters this kind of thing all the time. It would be ridiculous to keep getting upset. In any creative industry, it seems only a small proportion of participants actually create anything new, and normally it's the little guys like us. Big advertising agencies regularly 'borrow' ideas, without credit, from the Internet (see this pesto advert vs this Youtube classic, or this Pot Noodle advert vs the Flight of the Conchords, or this Sugar Puffs Advert vs The Mighty Boosh's 'crimping')

Is there anything that can be done about content theft and outright plagiarism? Not really, no. People who steal content don't feel any qualms about it, and getting them to change it will probably be met with a spam attack. In our case, we're legally in the right but it's obviously not worth getting upset over, and taking legal action would be... Ridiculous.

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