Web design doesnt have to be a sensory overload
January 26th, 2012 - ecommerce web design
Making sure your website design is minimal and clean can play a vital part of any online strategy.
In the early days of the internet, webpages were cluttered, with pictures, unpleasant colour schemes, Comic Sans fonts and clipart images. This has now become obsolete and web users nowadays require a minimal site without unnecessary information and a clean and simple appearance. A great example where minimal design can be seen in action is ecommerce web design where shopping experience has superseded flashy graphics.
However, minimal sites should maximise their functionality and elegance, allowing for user interaction to quickly and easily find relevant details about the services required.
There are many ways to ensure your website is minimalist and functional, and how these are implemented may depend on the products and services you are offering.
Navigating through text
Some websites have complicated designs where the visitor must hover the cursor over a hyperlinked image or flash movie before they can find out how to navigate the page. Using text to allow people to click through to the pages they need is a very easy way to meet this trends in website design and is also great for Search Engines.
White spaces
White spaces reduce clutter on the website and direct the eyes of visitors to relevant content on the page. It looks clean and simple, while highlighting the minimalist aspects of the site and minimising loading times. However this is not always true. In the hands of a skilled website designer sites loaded with colour can be a visual feast.
It is usually a good idea to only use a few colours in your website design, as this can contribute to an attractive layout while emphasising particular links and products, and also to reinforce your corporate branding.
Typography
In a minimalist website design, typography can be one way to set your company apart from the rest. You can develop a sophisticated and professional website or promote your business' brand through your choice of fonts.
This will help you to highlight the key parts of your website to your visitors and significantly improve the browsing experience for them.
Minimalist website designs will not work for all audiences and all companies and some people may find a large quantity of content suits their needs more. However, a well-designed minimal site will not overshadow the products on offer and will help all web users of all ages to be able to understand and navigate your site effectively.
It has been a trend in website design for many years and has many benefits for both companies and web users. This has proven that you do not have to put complicated or distracting features on your website for it to be effective.



