Search Engine Optimisation
Search Engine Optimisation, or SEO is an essential tool in online marketing for any business that has the goal of generating new business online via a business website. When people are searching for information or a product or service online, they will almost certainly use Google or one of its competitors such as Bing, Ask or Yahoo. In order to be effectively found on these search engines you need to be conducting an SEO campaign for the selected keywords that best represent your products and services.
If a website can manage to gain a position near to the top of these search engine results, they are likely to attract far more custom than the competitors who list below them. It is a common fact that the website that is in the top 3 for a specific search term will generate far more business than those sites towards the bottom of the search results, and subsequent search pages. Of course not everyone can make it to the top three or even the first page of the search results as spaces are limited and the competition is fierce, and getting fiercer by the day. This limited availability has made Search Engine Optimisation an increasingly important and sought after service that SEO Manchester has ample experience, case studies and demonstrable results.
Your business may be in a very competitive sector that is dominated by brand names, but don’t let that put you off. Search engines make regular changes to their algorithms to allow new businesses to get results. If the search engines never made any changes, the people who dominate the search results would always be at the top, thankfully that is not the case and we have plenty of experience in giving even the biggest companies a run for their money!
White Hat SEO
Many SEO companies will tell you that they can get you to the top of Google, claim to be the cheapest and best and will increase your PageRank and position in a few short days, even a few hours. This is a complete lie and it’s impossible to achieve real results so quickly. However that doesn’t stop SEO charlatans from trying, especially if they claim to not want any form of payment until they have got you results – be wary of such claims, if it sounds too good to be true, it usually is! These attempts to dupe search engines will almost certainly involve so-called Black Hat SEO techniques, which include spamming other sites, hidden coding and text, stuffing your websites pages with keywords and nonsense content, or plagiarising other articles from different companies, all in an attempt to get a quick result that will only come back to bite you.
Search engines have become aware of these tactics and do not take lightly to websites trying to abuse the system. Websites and pages discovered that are engaging in these practices are heavily penalised or even removed from search results altogether, after which your investment SEO and in a professional website will have been a complete waste of time and money. What good is your website if it’s impossible to find?
This is why the team at Sizzle Media SEO Manchester only engage in ethical and trusted White Hat SEO techniques. Our approach involves creating quality optimised content, according to those in Google's Search Engine Optimisation guidelines, building websites that have been coded professionally and employing legitimate and effective SEO techniques. All of the content and coding we add to your website will be natural, fluid and unique, which means our SEO service is continually effective and your search engine ranking will only be positively affected.
Sizzle Media's Search Engine Optimisation experts have years of experience in generating quality SEO results. Because we also design and build all of our websites in-house from scratch, we know exactly what tools to build in to your website to make them super SEO friendly.
When considering SEO, it must be an ongoing consideration from the website's design and layout, right through to the coding and even the type of server the site is hosted on. There are many factors that work together to ensure your search engine optimisation results are effective in bringing more people to your website, and more importantly converting those visitors in to customers.
At Sizzle Media search engine optimisation, we have used our knowledge of search engines to boost the online presence of many of our clients, some of them in extremely competitive business sectors. Our up-to-date knowledge and ongoing research in key areas such as Google's algorithms ensure that the SEO we implement on your website is as effective as possible for as long as possible.
Our team can advise you on the best strategy for your business and also further your knowledge of search engine optimisation, helping you to enhance your company's rankings and promote your business. We firmly believe in helping our clients better their knowledge of SEO when they work with us, the better appreciation you have of SEO, the more time you are likely to invest in making sure your websites content is current, news features and blogs are kept up-to-date, all very important ‘client-side’ activities that really help your SEO results.
Sizzle’s website design and SEO team work closely throughout the development of the site, creating websites in a way that will naturally boost your SEO ranking when your site goes live. Many companies invest heavily in optimisation but this may not work as well due to poor coding, out-of-date strategies, neglecting to promote the site frequently and poor choices in technology. At Sizzle Media, our wide-ranging talent base, professional webpage design and in-depth knowledge of SEO will ensure every page of your website is indexed and promoted efficiently by search engines.
We have a variety of packages to appeal to all clients according to their marketing requirements and overall budget. Entry-level ‘Lite’ packages could help you to dominate local competitors, while larger companies might want to overwhelm their peers through an intense ‘Enterprise Level’ Search Engine Optimisation campaign.
Whether you are a start-up or an established business, SEO Manchester can meet your needs. Call us today on 0161 820 8577 for more information on our SEO Manchester Search Engine Optimisation services.